In Korea, watermelon is a summer fruit which means you don't get it anytime. It is said that the sweetest watermelon is from Buyeo 부여 (at south Chungcheong province) during summer. And also, it is expensive!! USD$13.50 for 1 watermelon selling at the traditional market in Korea! But I have to confess that how much 1 whole watermelon costs in Singapore because we often buy them in slices at the fruit juice stalls. But I reckon that 1 whole watermelon would not costs more than S$10?
Like the Chinese saying "物以稀为贵", we tend to treasure things that are rare to us. Look at what fascinating dishes that had been created from this summer fruit - watermelon ^^ Kalguksu! This is amazing!
Korean Yellow Melon (click)
Summer Dessert Patbingsu (click)
Seafood from Jebu Island (click)